Graduate Program

MEDIA LITERACY EDUCATION

Goal: To train professional educators on Media Literacy

Offered on five consecutive Saturdays at 9:00 AM – 6:00 PM with a total of forty (40)
class hours per course.

  • Students may enroll in one or more modules and get a certificate
  • Or take up all 17 modules and comprehensive exam, and write a thesis to earn
    units for a master’s degree in Media Literacy Education
  • Distance education is allowed for regular students on some of the modules, but
    required to attend class on the first and fifth Saturday.

What is Media Literacy Education?

It is a process of teaching and learning about media: acquiring the skills in “reading,” analyzing and evaluation all forms of media “texts”; developing the students/participants’ critical abilities in their exposure and use of information communication technology.

 

Media Literacy Education in Popular Music

A study of the language of music and its application in interpreting music composition, historical overview of popular music industry, functional knowledge of music composition and recording – all as background for analysis and evaluation of popular music from cultural and moral perspectives.

Culture of Communication

A study of the evolving media culture beyond boundaries of race and nation; media environment today and its impact on individual, family and society.

Producing and Managing Television Programs

A study of the concepts and principles of producing and managing television programs and its application from a catholic perspective through skills training in planning, script writing, recording and broadcasting.

Media Literacy Education in Radio

A study of the language of radio broadcast and its application in reading radio texts from producer’s and listener’s perspectives; historical overview of radio broadcast industry; functional knowledge of radio production; all as background for analysis and evaluation of radio programs.

Communication Theories

A study of the different theories of mass media and the new communication technology and its application in interpreting research and media text analysis.

Media Literacy Education in Newspaper and Magazine

A study of semiotics and other tools of analysis, its application in reading print media texts; functional knowledge of newspaper and magazine publishing; historical overview of the industry; all as background for analysis and evaluation of newspaper and magazine contents.

Communication Research

A study of the different methods and tools of media research and its application in doing a research paper.

Media Literacy Education in Internet

A study of the language of Internet, historical development of multimedia, area of coverage worldwide, penetration in Asia and Philippines, beneficial use and adverse effects.

Media Literacy Education in Advertising

A study of semiotics and other tools of analysis and its application in reading the different forms of advertising texts; concepts and principles of advertising practices; ethics in advertising – all as background for analysis and evaluation from moral and Christian perspectives.

Media Literacy Education in Television

A study of the language of television and its application in reading TV media text from cultural perspectives; functional knowledge of TV production; all as background for analysis and evaluation of TV programs based on moral and Christian values.

Media Literacy Education in Film

A study of the language of film and its application in reading movie as media text from the director’s and viewer’s perspectives; functional knowledge of film production, an overview of movie industry; all as background for analysis and evaluation of different film genre based on moral and Gospel values.

Pastoral Communication Plan and Organizational Development

A study of the concepts and principles of communication plan and its application, strategic management, human resource management, leadership, resource mobilization, social marketing and conflict management – all in the context of Pastoral Ministry.

Producing and Managing Radio Programs

A study of the concepts and principles of producing and managing radio programs and its application from a catholic perspective through skills training in planning, script writing, recording and broadcasting.

Producing and Managing
Diocesan/Parish
/School Newspaper/Bulletin

A study of the concepts and principles of producing and managing community newspaper/bulletin and its application from a catholic perspective through skills training in planning, news and feature writing, layout designing and publishing.

Media Spirituality

A study of Theology of Communication and the use of media technology for spiritual development.

Thesis Writing

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